So, within my first week, I approached executive leadership about the challenges I saw and offered to lead tech operations and strategy in addition to my original role. Having worked at a digital marketing firm, I had led 40+ website builds and understood the infrastructure NationSwell needed to scale. This was an issue our core product was our website and theĬontent it hosted, so the company couldn’t grow if our technology wasn’t solid -exceptional, even. But I quickly realized a critical gap in leadership: as a digital startup, NationSwell lacked a technology lead. I was hired as the first account manager, and my role comprised client relations, project management, and business development.
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What achievement are you most proud of in your professional career? When I first started working at NationSwell, a content marketing studio focused on social impact, I was employee #10, and the company was very much in startup mode. By the end, I was proud of what we accomplished and excited to be named the top team by both our clients at Southwest Airlines and faculty mentors. That class was challenging for me, and the design thinking process felt frustratingly vague at times. But the first time you go through it is tough. I believe it’s the future of business, both a framework for how we should tackle business challenges and an ethos with which I want to lead.
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One of my goals in coming to business school was to learn and practice human-centered design. Which academic or extracurricular achievement are you most proud of during business school? I’m most proud of my team’s performance in Research Design Build-it’s the first-year capstone class of the MMM program and our first foray into the end. Top Team, 2020 Research Design Build Capstone Top Team, 2021 Product Management for Tech Companies Capstone Second Prize, 2021 KTech Product Management Challenge Case Competitionįinalist, 2021 AbbVie Innovation Challenge Case Competition Kellogg Dean’s List, Summer 2020, Spring 2021, and Fall 2021 VP of Marketing, Cork & Screw (Wine Club) Interviewer, Student Admissions CommitteeĪdmissions Ambassador, Women’s Business AssociationĮngage Dinner Leader (Diversity, equity, and inclusion dinner series) The business challenges are interesting and dynamic, the team is brilliant and creative, and the product itself is fun and hugely influential.Ĭommunity Work and Leadership Roles in Business School:Ĭo-President, MMM Student Experience Committee While recruiting, I wasn’t specifically targeting the gaming industry (my target was big tech, more broadly), but my experience on the Minecraft team was amazing.
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Where will you be working after graduation? I loved my internship, so it’s no surprise that I’ll be re-joining the Xbox team as a Product Marking Manager this summer. My internship was remote due to COVID, but I had the chance to visit the team in Seattle which was a lot of fun.
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I sat on the Minecraft team specifically, and my summer project was to create a playbook of recommendations for Minecraft’s transition from “games as a product” to “games as a service,” a business model shift we’ve seen in software (SaaS) and other industries. Where did you intern during the summer of 2021? I was a Product Marketing Intern at Xbox within Microsoft. Where was the last place you worked before enrolling in business school? I was the Account Director at Fly Communications, a boutique ad agency in New York City that specializes in launch marketing.
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Undergraduate School and Degree: University of California, Berkeley, B.A. “Always in search of good food and a great story.”įun fact about yourself: Buzzfeed Tasty made a viral video about my partner’s and my long-distance relationship ritual called dinner roulette-ordering surprise dinners for each other and eating together over video chat. Danielle Ma Northwestern University, Kellogg School of Management